2.8 - Apply the Marketing Mix
Learning Intentions
By the end of this section you should be able to do the following
1. Define the term marketing
2. List the different types of market segmentation strategies
3. Define the term target market
4. Create a marketing mix for a product or service of your choice
5. Draw and label the product life cycle
6. Explain a range of pricing strategies
7. Describe the different types of promotional mix
8. Identify the different types of advertising